Did you know that the United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1983? That is alarming to me and hopefully for you as well. This is one of the things Beautycounter is working to change by advocating for cosmetic reform. They are a company which is dedicated to educating consumers to the dangers of toxic chemical exposure through skincare and cosmetic products. Not only do they work to educate, but they have also created a brand of high quality skin care and beauty products that contain safer, cleaner ingredients. Beautycounter has banned 1500 unsafe ingredients from their products. The list includes parabens, phthalates, SLS, and SLES to name a few. View “The Never List” HERE.
Beautycounter is a direct retail sales company that primarily uses independent consultants to sell their products. Target stores recently featured a limited edition collection of some of their most popular products in exclusive sizes. Its launch definitely put Beautycounter on the map for me and made me more curious. I was finally able to try a selection of their products when I discovered that my neighbor, Sarah, is an independent consultant for the brand. Some of my favorites include the Rejuvenating Radiance Serum for the face, (Read more about why I love it, HERE.) Body Oil which I think will be just perfect this summer for my legs, Enrich Body Butter perfect for very dry winter skin, and Color Sweep Blush Duo.
Sadly, my Lorac blush bronzer combo was recently purged during my clean beauty clean out. Their use of parabens sent me on a quest for something safer. Enter: Beautycounter’s Color Sweep Blush Duo in Tawny/ Whisper. The colors are so beautiful and versatile that it works really well as a very natural blush bronzer duo, if you are fair- skinned like I am. If this color doesn’t work for you, they have two other blush combo options and a separate color contour matte bronzer. The Blush Duo rates a “1” with EWG.
What really sells Beautycounter is their knowledgeable independent consultants. Sarah has been great about answering all my questions and concerns I have had regarding their usage of talc and artificial dyes. I sat down with her and asked her all about the brand.
ESSENTIALLYMEL: What drew you to Beautycounter?
SARAH: When I was pregnant with my second child, I was using a skin care regimen that I discovered was not safe to use during pregnancy. My friend Mollie, who is actually my mentor now with Beautycounter, said to me, “Sarah, if it’s not safe to use while you are pregnant, why would it be safe any other time?!” I slowly started to find out more information about safer and cleaner skin care products and after my daughter was born, I decided that it was really important to me to not only be able to use safer and cleaner products on myself and my family, but to be able to educate others and spread the mission of Beautycounter.
ESSENTIALLYMEL: What are some of your favorite Beautycounter products?
SARAH: Oh that’s a tough one! I started with the Kids’ Line and the Baby line and those are still some of my favorites to use and to recommend to friends! I also just recently started using a few products from the Rejuvenating line. This line is our anti-aging line and my skin has really responded well to it. My face has been more dry than normal with postpartum hormones, and the rejuvenating line is perfect for this!
ESSENTIALLYMEL: If someone could only afford to try one product, what would be your recommendation?
SARAH: Charcoal Cleansing Bar! This little black bar of soap is $24 and will last a LONG time (like 3-6 months!) Perfect for ALL skin types, especially great for acne prone skin. It works by detoxifying your skin, creating more of a neutral environment, keeping breakouts and oily skin at bay! You can also use it all over your body, on eczema spots… some men will even use it to shave their face! It’s amazing!
ESSENTIALLYMEL: How is Beautycounter working to advocate for stronger cosmetic safety laws?
SARAH: One thing that a lot of people aren’t aware of is that the last time Congress passed a law on cosmetics safety was in 1938. Obviously since then we have learned a lot from the scientific community about the harmful impacts of ingredients commonly used in the cosmetics industry. Staying true to the mission of getting safer products into the hands of everyone, Gregg Renfrew, our Founder, and Lindsay Dalh, our Director of Policy and Partnerships, spent two days introducing the Beautycounter story to over a dozen offices in the U.S. Senate. Our message was so well received that several offices went out of their way to thank Gregg and everyone involved in Beautycounter for the work they are doing.
ESSENTIALLYMEL: Any new and exciting products Beautycounter is planning to release soon?
SARAH: We have heard through the grapevine that in 2017 they will be releasing a Mens’ Line, Teen Line, and Deodorant!!
ESSENTIALLYMEL: Do you have any special promotions you are running for the holiday season?
SARAH: We are expecting to see some sort of Black Friday/Cyber Monday special going on, but we haven’t been told what it will be yet. We also have about 10 amazing Holiday Gift sets that are perfect for everyone on your list! They come packaged in gorgeous red boxes, ready to go under the tree!
ESSENTIALLYMEL: What is the best way to order?
SARAH: Anyone can order directly from the Beautycounter website at www.beautycounter.com. or shop directly through their consultant. Or you can shop through my personal website at www.beautycounter.com/sarahmathes
Have you tried Beautycounter yet? Can’t wait to hear from you!
Until next time,
UPDATE: Right before I hit publish, I realized Beautycounter released a limited edition blush/bronzer duo for Cyber Monday. It includes a medium bronze color and a pink blush for rosy cheeks. The colors are beautiful and the price is even better! Check it out HERE.