100% Pure is an organic cosmetic and beauty company based in California. They offer a full line of makeup, skin care, and bath and body products. 100% Pure only creates products that are 100% natural and cruelty free. They are completely free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins making them a great option for an easy transition to green beauty.
While I consider 100% Pure a moderately priced brand, (comparable to department store beauty brands) they have quite a few items worth the splurge. These are just 5 of my favorite items from 100% Pure.
Coffee Bean Caffeine Eye Cream – This is one of the first items I purchased from 100% Pure and it is one of my favorites. It is filled with anti-aging vitamins, antioxidants, and rosehip oil to moisturize the eye area to help it appear more awake and youthful. Green tea and coffee help to depuff and brighten. It works to improve a variety of eye issues including puffy eyes, dark circles, and reducing lines and wrinkles. I use the Coffee Bean Caffeine Eye Cream from: 100% Pure both day and night at the end of my skin care routine and have been pleased with the results.
Eye Palettes – Eye Palettes from 100% Pure are another must have. They are great for travel, just starting out, or just a fun addition to your everyday makeup. Each palette features a luminizer (highlighter), blush, and three eye shadows. The colors in their makeup come from pigments of fruits, vegetables, flowers and seeds making it a very safe and natural option. 100% Pure offers 5 different palettes to choose from ensuring you will find one that is just perfect for you. I chose the Fruit Pigmented Punk Princess Palette because I love a smoky eye. If you are missing your Urban Decay Naked eye shadow palettes then be sure to try Fruit Pigmented Pretty Naked Palette or Fruit Pigmented Pretty Naked Palette II from 100% Pure. Both have natural, versatile colors.
Luminous Primer – Although I was unsure about purchasing this at first despite the rave reviews, I finally did and I couldn’t be happier with it. I use 100% Pure Luminous Primer in the mornings after applying my moisturizer to achieve a smooth finish. As I age, concealers like to settle into my fine lines, but this primer prevents this from happening. I have also noticed that mineral powder foundations look more natural and all my makeup stays on longer. This primer works for various skin types including combination/oily skin. The luminous primer gives a youthful looking glow that is not greasy looking.
Nail polish – All of 100% Pure’s nail polishes are “10- free” which means they are free of formaldehyde, toluene, DBP, camphor, formaldehyde resin, xylene, parabens, fragrances, phthalates, and animal ingredients. They are also quick drying and chip resistant with a smooth formula that makes it easy to apply. I was impressed with their staying power and beautiful shine that is comparable to many other brands that are filled with toxic chemicals. At only $12 each, these pretty polishes won’t break the bank. Creamy Polish: Velouria is a favorite shade for the spring.
Lip and Cheek Tint – These versatile sticks are designed to be used as a cream blush and lip tint all in one. They offer natural looking color that is also moisturizing to the skin. I love mine for those days when I want a quick, natural no makeup/ makeup look. I apply it to my cheeks and use my fingers to lightly rub it in. Fruit Pigmented Lip & Cheek Tints are the perfect size for traveling or to throw into your purse. Fruit Pigmented Lip & Cheek Tint: Pink Grapefruit Glow or Fruit Pigmented Lip & Cheek Tint: Shimmery Strawberry are both great colors for that natural pink flush.